From Absolut Vodka to Belle Time Champagne and Beefeater Gin, Pernod Ricard's innovation drives the future, fully advancing its 2030 corporate social responsibility action plan Paris, February 2021 – The Pernod Ricard Group recently announced that as part of its “Good Times, Good Places” 2030 corporate social responsibility action plan, its three brands Absolut Vodka, Belle Moody Champagne and Beefeater Gold Liquor has recently launched a series of packaging innovations. In the area of "recycling", Pernod Ricard has committed that by 2025, all packaging will be 100% recyclable, recyclable, degradable and bio-based. Absolut Vodka: As a well-known Swedish vodka brand, Absolut Vodka is committed to increasing the proportion of recyclable materials in clear glass wine bottles and achieving the established target of 50% four years ahead of schedule, which is an important milestone. Faced with the many challenges of using 50% recycled glass in its bottles, Absolut Vodka worked closely with glass manufacturer Ardagh Group to maintain the transparency of the glass bottles.